The TikiKitchen Blog
Marketing with cultural mythologies
For advertising to work well, you don’t have to have a full story — one with a beginning, middle, end, and a hero. Instead, you need to tap in to the viewers’ shared experiences — our cultural mythologies.
Here I come to save the day! The pro-bono hero
We love paying clients. They pay us—we pay our bills. But every now and then, we find a non-profit that we believe in, and we’re the first to raise our hands to help.
Lights, Camera, TikiKitchen!
Video creation takes time and expertise that not everyone has. Sure, you can make a video yourself, but if you spend your working hours on creating marketing videos, you won’t have time to do your actual work—running your business!
TikiKitchen? But what do you do?
What does the name “TikiKitchen” have to do with digital media? We get that a lot.
In the Event This Reads Like a Motivational Speaker: Break Glass!!!
The struggle of the “Starving Artist” is merely the road to something awesome. Don’t Panic.
Crash Collision: Letting the Living Part of Life Begin
One day I’ll get back to that cartoon. For now, as The Doctor might say, I am getting to the place I need to be… the long way around.
The Motivating Factor
A reflection on Chapter 1 of Drive by Daniel Pink It is hard to find *that* job that does not…
Time for a Face to Face, or Why I Ditched the Laptop at Meetings
It doesn’t matter who you are meeting with. Each person in a meeting should have your full attention. Not the device that separates you.
They’re Just Not That Into You: What to Do When a Client Leaves
Hey it happens. You think you have a great rapport with your client, and that everything is going smoothly. Okay…. smooth-ish. Something always comes up.
If A Wall Seems Like a Door…
You get into routines. You work, you meet deadlines, you follow your schedule, and then you remember I need to put myself out there. At some point you’ve realized that you haven’t spent any of your time promoting your work. You’ve worked so hard to promote others that you forgot to promote your own.
The Importance of Understanding Scope, and How to Plan for the Unforeseen
Estimating a project is a learned skill akin to becoming a Sorcerer Supreme. To be honest, I am not even…
The Art of Just Passing, or D is for Diploma
In college, my friends and I had a saying: “D is for Diploma.” It was our battle cry. We weren’t…