Marketing with cultural mythologies

For advertising to work well, you don’t have to have a full story — one with a beginning, middle, end, and a hero. Instead, you need to tap in to the viewers’ shared experiences — our cultural mythologies.


Lights, Camera, TikiKitchen!

Video creation takes time and expertise that not everyone has. Sure, you can make a video yourself, but if you spend your working hours on creating marketing videos, you won’t have time to do your actual work—running your business!


If A Wall Seems Like a Door…

You get into routines. You work, you meet deadlines, you follow your schedule, and then you remember I need to put myself out there. At some point you’ve realized that you haven’t spent any of your time promoting your work. You’ve worked so hard to promote others that you forgot to promote your own.