Category: Design
Marketing with cultural mythologies
For advertising to work well, you don’t have to have a full story — one with a beginning, middle, end, and a hero. Instead, you need to tap in to the viewers’ shared experiences — our cultural mythologies.
Lights, Camera, TikiKitchen!
Video creation takes time and expertise that not everyone has. Sure, you can make a video yourself, but if you spend your working hours on creating marketing videos, you won’t have time to do your actual work—running your business!
In the Event This Reads Like a Motivational Speaker: Break Glass!!!
The struggle of the “Starving Artist” is merely the road to something awesome. Don’t Panic.
The Importance of Understanding Scope, and How to Plan for the Unforeseen
Estimating a project is a learned skill akin to becoming a Sorcerer Supreme. To be honest, I am not even…
The Pinto in a Room of Porsches: Reinterpreting a Classic
I had a pretty exciting challenge given to me. Take a book that has appeared on a list of banned…
It started with a bust: Working with more than 1’s and 0’s and following the rules
It started with a bust. Bust A Move, sponsored by the Fort Wayne Derby Girls and Cancer Services of Northeast Indiana,…
30 Days of Creativity: Day 1 – Organizing my first event
June is turning out to be full of excitement. I have had 2 pieces accepted to a local cafe to…
Lifted: It was bound to happen sometime.
It’s been a busy few weeks, so I won’t bother anyone with excuses. Needless to say, their are times when…
In which I thank the cast of One Knight Wonders: Breaking out of your comfort zone (or “How to learn to crack your own shell”)
I’m performing improv for the first time in 20 years. I am full of butterflies. Not only am I performing…
Cultivate your own garden, Pangloss!
My wife and I were talking, as a couple is want to do on a night like tonight, about how…
Controlling your own rudder: We few. We happy few.
I turned 40 last summer. It was kind of a non-event for a milestone birthday really. We were in the…
Time to start the verbin’, and end the nounin’
I found a piece that I started a few years ago when eldest was 3. Too be honest, it was…