For advertising to work well, you don’t have to have a full story — one with a beginning, middle, end, and a hero. Instead, you need to tap in to the viewers’ shared experiences — our cultural mythologies.
Video creation takes time and expertise that not everyone has. Sure, you can make a video yourself, but if you spend your working hours on creating marketing videos, you won’t have time to do your actual work—running your business!
It doesn’t matter who you are meeting with. Each person in a meeting should have your full attention. Not the device that separates you.