Category: Marketing
Marketing with cultural mythologies
For advertising to work well, you don’t have to have a full story — one with a beginning, middle, end, and a hero. Instead, you need to tap in to the viewers’ shared experiences — our cultural mythologies.
Lights, Camera, TikiKitchen!
Video creation takes time and expertise that not everyone has. Sure, you can make a video yourself, but if you spend your working hours on creating marketing videos, you won’t have time to do your actual work—running your business!
Time for a Face to Face, or Why I Ditched the Laptop at Meetings
It doesn’t matter who you are meeting with. Each person in a meeting should have your full attention. Not the device that separates you.