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Category: Promotion

 

Marketing with cultural mythologies

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For advertising to work well, you don’t have to have a full story — one with a beginning, middle, end, and a hero. Instead, you need to tap in to the viewers’ shared experiences — our cultural mythologies.

 

Lights, Camera, TikiKitchen!

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Video creation takes time and expertise that not everyone has. Sure, you can make a video yourself, but if you spend your working hours on creating marketing videos, you won’t have time to do your actual work—running your business!