Marketing with cultural mythologies

For advertising to work well, you don’t have to have a full story — one with a beginning, middle, end, and a hero. Instead, you need to tap in to the viewers’ shared experiences — our cultural mythologies.


9:1 – A rotating ratio between developers and designers

Not getting much sleep, I started to stress over — of all things — my thesis project, which I still have to write and present my proposal for.

In the past I have toyed with everything from trying to do a cartoon, to some sort of social networking tool that allows the user to create digital narratives, to building a weight loss community. I then had the idea of designing my own collaboration tool for working on large scale media projects (movies, commercials, videos, etc.). I got pretty excited, so I proposed this idea to a couple instructors.

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